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Our history
SsangYong Motor’s existence is a history of frontiers crossed and challenges met to achieve a better future.
Korea’s oldest automotive manufacturer, SsangYong is respected for its rugged build quality, reliability and outstanding performance since its foundation in 1954, made possible by the company’s quality engineering.
SsangYong has focussed on four-wheel drives since its inception, producing specialist vehicles for clients ranging from the US Army to emergency services. It has used that expertise to craft a range of award-winning 4x4 vehicles such as the Musso and Korando. Since 2000, SsangYong established itself as the Korean SUV leader, building a full line of vehicles comprising Rexton, Korando and Musso.
SsangYong Motor has led the advancement of eco-friendly diesel technology through the development of an advanced, world-class common rail engine. The company continues to concentrate its efforts in strengthening its global competitive edge by producing small, environmentally friendly engines that conform to the strict Euro 6 emissions standard.
Moreover, as part of sustainable management and to secure future growth, the company is focusing its resources on the research and development of eco-friendly vehicles such as electric vehicles and new futuristic technologies that employ core technologies of the fourth industrial revolution.
By implementing global and customer-oriented management, SsangYong Motor is expanding its presence in the world market. The company exports its SUVs through some 1,645 sales outlets in over 160 countries and is actively expanding its global presence by establishing distribution in most major international markets.
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In November 2018 the company opened its first full factory subsidiary, SsangYong Australia, recognising the importance of the local market.
Pursuing only the best, SsangYong is increasing its efforts to develop new designs and technologies that can achieve high driving performance and reflect the company’s identity. Moreover, by fully capitalising on its strong SUV product range, SsangYong will be able to strengthen its position as a competitive SUV maker in technical cooperation with Mahindra & Mahindra, a company that also specialises in SUVs.
We look forward to working with our strong Australian dealership network to deliver market leading quality and reliable SUV's and Utes to Australia for decades to come.
