Ssangyong drops prices despite dollar’s fall

February 17th, 2015

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Unless you have been living in a cave on a remote island with no internet access you will have heard that the Australian dollar has been falling against other currencies. You may also have noticed both sides of politics relentlessly talking our economy down with prophecies of doom from a recurring nightmare of debt and deficit.

Into this supposedly perilous environment South Korean vehicle manufacturer Ssangyong has introduced a new variant of its small Korando SUV. The Korando S is a keenly priced yet well-equipped vehicle that offers exceptional value for money.

At just $21,990 drive away the 4x2 Korando S manual features alloy wheels, air conditioning, cruise control, Bluetooth with music streaming and a full complement of active and passive safety equipment. A six speed automatic transmission is available for an extra $2000, adding up to an ultra-competitive $23,990 drive away price.

“It is truly remarkable that Ssangyong have been able to bring such a sharply priced vehicle to market at a time when the value of Aussie dollar is plummeting,” said Brent Jewell, Ssangyong Australia’s national sales and marketing manager. “Recent foreign exchange pressures that have seen the dollar tumble from above 90 to below 80 US cents.”

Ssangyong is defying financial gravity elsewhere in its model range by knocking a full $2000 off the drive away price on most of its line-up.

“Head office in Korea has been enormously helpful in the face of the devalued Aussie dollar,” said Mr Jewell, “and the new free trade agreement has helped a little as well. We have only been able to reduce these prices because of Ssangyong’s commitment to the Australian market.”

The price rollback campaign will run until at least the end of April and see the spacious seven-seat automatic Stavic people mover with an effective drive away price of $29,990 drive away, the rugged 4x4 Ssangyong Rexton priced at $37,990, and the Korando SX petrol automatic at $25,990 drive away.

“Every effort will be made to hold these price points after April,” said Mr Jewell, “but a lot will depend on currency exchange rates. We are enormously pleased to be lowering our prices while almost everything else seems to be going up.”

Ssangyong is a Korean vehicle manufacturer that commenced operations in 1954. It has over 144,000 employees and operates in 100 different countries. The company is investing heavily in the development of future models and enjoying a period of consistent global growth.

All Korandos sold in Australia via the company’s national dealer network are covered by a five year 100,000km warranty and five years of 24/7 roadside assist.


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